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Letter to all BradyNetters
Dear BradyNetters
We at IDEAglobal.com are extremely excited to have completed the purchase of BradyNet. The original source of our interest in the company was pretty simple, as the analysts within our Emerging Market group have been long-time users of the service and have the firmly held view that it is simply the best source of Emerging Market bond intelligence. As users of Bradynet, IDEAglobal.com analysts have found the pricing and anlaytical tools invaluable, and have been interested observers of, and active participants in, the extremely lively chat forums. Together with the staff of BradyNet, we look forward to further enhancing these and other features within BradyNet.
IDEAglobal.com has been in existence since 1989, producing independent and impartial financial market analysis and research. We presently have a research and strategy team of over 110, located in three time zones covering the 24-hour market cycle, which originate 2000 pieces of analysis in four languages every day. This output reaches a community of readers which includes 265 central bankers and policymakers in over 80 countries, virtually all significant hedge funds and over 30,000 professionals in over 800 banking and trading institutions world wide. We don't make markets or trade, but are positioned as independent and impartial arbiters of financial market flows and macroeconomic developments. We have an extremely strong presence in Emerging Markets research, where we currently produce daily products on Latin America, Eastern Europe, Middle East & Africa and the Asia-ex Japan region. Our research on these markets is highly prized and we like to think, adds greatly to the transparency and information flow in Emerging Markets. As, I am sure participants of BradyNet would agree, this is the essence of investing in Emerging Markets.
I am extremely happy that all the existing BradyNet staff will be working with us in the forseeable future to drive the business forward. They will be working closely in Miami with John Davitte, who heads up our Emerging Market research group.
The future for BradyNet is bright. In the next weeks and months, we look forward to introducing new components and features to the BradyNet service and to deepening the pricing and research contributions. We hope you enjoy the enhancements. Please send comments and suggestions to any of the contact points below.
Viva BradyNet!
Shandi J. Modi Chairman & CEO IDEAglobal.com
Roberto Krell: rkrell@bradynet.com, tel +1 305 373 0005
John Davitte: jdavitte@bradynet.com, tel +1 305 373 0005 or +44 171 664 0257

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