BradyNet is the world's leading Emerging Market's fixed income Portal. It is the most comprehensive and best-branded Emerging Markets fixed income Web site and it is host to the leading online community of Emerging Markets’ bond investors. BradyNet offers a range of Advertising programs designed to reach that unique audience.

General Demographics Professional Occupation
Education Site Traffic
Geographic Breakdown Advertising Programs
Why advertise with BradyNet? Rate Card

General Demographics
The advertising opportunities at BradyNet are unparalleled in terms of its industry-specific focus combined with its global reach.

Since coming on-line in 1995, BradyNet has achieved an explosive rate of growth in its viewership. It now includes technology - savvy, active investors with a strong propensity for purchasing goods and services over the Internet and who visit BradyNet as part of they daily business routine.

BradyNet viewers can be found around the world. They are affluent decision makers and market leaders, well educated, personal investors with above average household incomes.

The BradyNet.com audience is comprised of highly educated, affluent, serious investors as well as professionals in banking, mutual funds, hedge funds, brokerage houses, corporations and government agencies.

Professional Occupation
A majority of BradyNet's viewers work in financial service related industries, governmental agencies or are high net worth individual investors who trade emerging markets fixed income products for their own portfolios.

BradyNet visitors include financial consultants, analysts, executives, economists, brokers, private bankers, traders, corporate executives, business owners, college students, attorneys, accountants and others.

Education
BradyNet's viewers  are extremely well educated: 80% are four-year college graduates, while 75% have earned a postgraduate degree. 

Site Traffic
BradyNet serves an average of 29,000 page views per day with an average of 1,409 visitor sessions. Our readership, currently at 43,216 unique visitors (distinct hosts served) monthly. This number increases dramatically with any breaking news affecting emerging market bonds.

Geographic Breakdown
While BradyNet's audience is found all over the world, the United States, Europe and Latin America account for over 87% of the traffic to the site.

United States  37.52%
Latin America & Carribean  27.22%
Europe  22.78%
Asia & Middle East 5.56%
Oceania & Africa 1.35%

Advertising Programs
BradyNet .com offers its advertisers and sponsors a variation of effective and innovative online marketing opportunities that deliver what web marketers are looking for: interactivity with their customers.

The quality of information published and the level of interactivity available on BradyNet brings viewers back frequently. That translates into a high level of visibility for your advertisement and increased traffic to your site.

Our advertising programs offer banners linked directly to your web site. Banner graphics are hyper-linked to the advertiser's web-site. The graphics are standard 468 pixel (w) x 60 pixel (h), 256 color, interlaced GIF format, to be supplied by you, the advertiser. (please see http://www.bradynet.com/bannerspecs.html)

BradyNet offers a variety of advertising packages designed to meet any budget! Packages range from run of site banners, button ads, exclusive sponsorships and sponsorship appearing on our regular emails.

RUN OF SITE BANNERS AND BUTTONS (Cost)

Banners and buttons are graphical advertisements that are strategically placed throughout the BradyNet web site. These advertisements are hyper-linked directly to your web site or any special promotional page.

SPONSORSHIP OPPORTUNITIES (Cost)

Each section of BradyNet offers unique opportunities for exclusive sponsorship. Advertising fees range from $3,000 to $ 5,000 per month and are based on the level of traffic each section receives plus any enhanced opportunities that might be available.

EMAIL SPONSORSHIP (Cost)

BradyNet sends out thousands of emails every month to its subscribers and viewers. These emails notify of price alerts, new features, as well as end of day portfolio summaries.

Why Advertise on BradyNet?
By advertising with BradyNet you are able to reach a large, and highly-targeted cross-section of internet users. Advertising on BradyNet allows your company to reach a group of international consumers who are affluent, well-educated and focused on such issues as: emerging markets, trade finance, debt structuring, and international banking.

This highly targeted group of internet investors should definitely be part of your core media buy. Our audience is smart, sophisticated and growing every day. Do not miss this opportunity.

  • Exclusive visibility.
  • Your company logo appearing prominently.
  • The prestige of linking your company name to BradyNet.
  • Your audience is comprised of the people you want to reach: high-level executives, policy-makers and industry leaders

Rate Card (February 2000)
BradyNet offers a wide variety of advertising packages designed to meet any budget! Packages range from: 'run of site' banners, button ads, exclusive sponsorships and sponsorship on our email campaigns.

A) Premium advertising program
Top Full Banner (please see http://www.bradynet.com/bannerspecs.html) at a cost of $28 CPM
Minimum : 100,000 impressions per month
Term: Minimum 3 month contracts.

This program includes a minimum of 100,000 advertising banners and buttons impressions per month (complete page views with your ad banner and link to your site) throughout the BradyNet site. Banners and/or buttons may be presented in the BradyNet Premium products such as BradyNet Live Screens, the BradyNet CyberExchange, Live portfolios, BradyNet Toolbox (charting and analysis software), New Issues Analyzer in addition to all the free features of BradyNet.

B) Sponsorship program
The sponsorship sections available include the BradyNet Live Prices, research and news, jobs, portfolio, BradyNet Toolbox, forums and chat, BradyNet Regionals*,and free trial promotion.

The sponsorship button "statement" is placed on the BradyNet Home Page in addition to advertising banners and buttons strategically located throughout the site. This program also includes the BradyNet Premium products such as BradyNet Live Screens, BradyNet CyberExchange, live portfolios, toolbox (charting and analysis software), and the BradyNet New Issues Analyzer in addition to all the free features of BradyNet.

Prices start at $5,000 per month and are based on the level of traffic each section receives plus enhanced opportunities that might be available.

(* to advertise on the BradyNet Regionals please contact Ajay Kalotra at: akalotra@ideaglobal.com or Pranjul Srivastava at: psrivastava@ideaglobal.com )

C) eMail Sponsorship program
BradyNet features the "BradyNet Weekly Update" which includes daily market summaries, weekly market commentaries and a list of the previous day’s closing prices for some of the most liquid sovereign emerging markets bonds.

This is an opt-in mailing list that is currently sent to over 5,100 users per week. A text message, provided by the advertiser, is included in the beginning of the email. The cost is $0.50 per viewer per email sent on a weekly basis.

Contact Information
Contact Ajay Kolatra (212) 271-0795 or Pranjul Srivastava (212) 271-0812 for more information on Advertising opportunities on BradyNet. 

BradyNet, Inc.
800 Brickell Avenue Suite 901
Miami, FL 33131
 
Phone (305) 373 0005 

Fax (305) 373 0006 

You can also chose to fill out the following form or e-mail directly to 

advertise@bradynet.com

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